From Passion to Phenomenon: The Rise of Athleisure in India

What started as a passion for us, creating clothes that move with you, has now become one of the most booming markets in India.

Five years ago, athleisure felt like a niche. Today, it’s a lifestyle. The Indian athleisure market, valued at around USD 13 billion in 2024 according to IMARC Group, is growing faster than ever. People are no longer separating “workout wear” from “everyday wear.” Comfort, function, and self-expression now go hand in hand.

From remote work and health-first living to a new generation that values movement and confidence, the shift is visible everywhere. And global players have noticed, The Economic Times recently reported Lululemon’s planned India entry through a partnership with Tata CLiQ, reflecting how strong this category has become.

For us at OnGear, seeing this evolution is personal. We built this brand out of passion, and watching an entire culture embrace what we once dreamed of is beyond rewarding.

As Fortune Business Insights puts it, “Athleisure is no longer a trend, it’s a lifestyle.”
And in India, that lifestyle is only getting stronger. 💪⚡